May 31, 2010

Royal LePage Atlantic Team Leads Atlantic Canada in National Rankings

Halifax - Royal LePage Atlantic has been recognized as the leading Atlantic Canadian residential real estate brokerage in the recent national rankings of the 2010 REAL Trends Canadian Top 200.

The 2010 REAL Trends Canadian Top 200 is a compilation of a nationwide study of leading residential real estate companies, and represents the first annual ranking of Canada's leading residential real estate brokerage firms. This ranking marks the most comprehensive collection of data assembled on the leaders of the residential brokerage industry in Canada.

Royal LePage Atlantic was ranked first in Atlantic Canada and 18th nationally, in the recently released rankings. The nearest Atlantic Canadian competitor placed 113th in the 2010 national listing.

"This recognition is a testament to the work of the Royal LePage Atlantic team of agents and of the trust placed in them by the customers they serve," Royal LePage President Ralph Stephen noted Monday. "We have the hardest working agents in the region, and our place as the leading brokerage in Atlantic Canada is due solely to the tireless efforts of our dedicated team of agents serving their clients with energy and integrity."

Figures released by the Canada Mortgage & Housing Corporation for the first quarter of 2010 note that unit sales in the Atlantic region are up 21% year over year, a positive trend mirrored by a roughly 47% year over year increase in total multi and single unit residential starts. Some jurisdictions are performing well above even that positive trend, with total starts in Halifax up over 70%, Moncton almost 93% and Fredericton seeing a whopping 159% year over year increase.

"The industry is booming in this region now," Mr. Stephen mused. "Our team of dedicated real estate agents, while validated by the rankings recognition, are even more confident in the year to come. Real Trends hasn't seen anything yet."

REAL Trends, Inc. is a research, publishing and communication company located in Denver serving the information needs of the residential real estate industry for the past 24 years.

With offices in major centres in New Brunswick and Nova Scotia, Royal LePage Atlantic's 252 agents diligently serve clients throughout Atlantic Canada.

September 16, 2008

Contact: Ralph Stephen (902) 221-5117

FOR IMMEDIATE RELEASE:

ROYAL LEPAGE ATLANTIC ANNOUNCES OPENING OF NEW MINAS OFFICE

Atlantic Canada’s leading Real Estate company acquires office in New Minas, marking the company’s 11th brokerage location.

NEW MINAS– Royal LePage Atlantic is proud to announce the acquisition of its 11th office location, in New Minas. With office locations throughout Nova Scotia and New Brunswick and more than 300 sales associates and administrative personnel, Royal LePage Atlantic has already firmly established itself as Atlantic Canada’s leading real estate brokerage. Yet, what has made this company truly successful is it’s ongoing commitment to Going Beyond for its clients and continually expanding its scope of customer services. That’s why everyone in the company is so excited about adding this new office to the family.

Previously known as HomeLife Valley Realty, the latest Royal LePage Atlantic office brings them into the heart of the Annapolis Valley, joining their Kentville and Kingston offices, acquired in 2007. It’s a prospect everyone in the company is excited about. “We’ve always done a lot of business here in the Valley, but now we are able to have another office located right in New Minas to better serve the wonderful people of this community,” Ralph Stephen, President of Royal LePage Atlantic says. “Not only that, but we were able to partner with some great real estate minds—industry leaders who we know can help us continue our push toward the future of the company. We have quality offices with approachable people that are doing a lot of business. There is no question in my mind that Gary and Mike’s group is a perfect fit”!

Gary Morse and Mike Barnard are the current owners of HomeLife Valley Realty and will stay on as sales representatives in the office. They felt Royal LePage Atlantic would be the perfect brokerage to align with because it represented the quality service and exceptional agent training that they’ve strived for as market leaders.

Cynthia Black will be the sales manager for the New Minas office. As a former brokerage owner and current manager of Royal LePage Atlantic’s Kentville and Kingston offices, her experience in the industry and in-depth knowledge of the Annapolis Valley home market are distinct advantages. Her focus will be on providing hands-on leadership and furthering the development of the organization’s culture of having offices that are Agent Focused, Manager Coached and Performance Based.

“I couldn’t be more excited about being a part of the Royal LePage Atlantic family’s continued growth in the Annapolis Valley,” Cynthia says. “They have a strong vision for the future of the industry here and the company culture is unmatched. It can only mean great things for everyone in these newest offices and every client that comes through our doors.”

Royal LePage Atlantic continues to be the premier destination of choice for the local real estate industry. It is the market share leader and continues to attract the industry’s top Sales Professionals. With more than 300 sales associates and administrative personnel operating from ten regional offices, Royal LePage Atlantic was responsible for $896,358,570 in real estate transactions in 2007.

June 29, 2007

Contact: Ralph Stephen (902) 221-5117

FOR IMMEDIATE RELEASE:

ROYAL LEPAGE ATLANTIC COMING TO ANNAPOLIS VALLEY
Atlantic Canada’s leading real estate company acquires offices in Kentville & Kingston, marking the company’s ninth & tenth brokerage location.

HALIFAX– Royal LePage Atlantic is proud to announce the acquisition of its ninth and tenth office locations in Kingston and Kentville. With office locations throughout Nova Scotia and New Brunswick and more than 250 sales associates, Royal LePage Atlantic has already firmly established itself as Atlantic Canada’s largest real estate brokerage. Yet, what has made this company truly successful is it’s ongoing commitment to Going Beyond for its clients and continually expanding its scope of customer service. That’s why everyone in the company is extremely excited about adding these new offices to the family.

Previously known as Royal LePage Cynthia Black Realty, the latest Royal LePage Atlantic offices bring the company into the heart of the Annapolis Valley. It’s a prospect everyone in the company is excited about. “We’ve always done a lot of business here in the valley, but now we are able to have offices located right in Kingston and Kentville to better serve the wonderful people of this community,” President Ralph Stephen says. “Not only that, but we were able to partner with a great real estate mind—someone who we know can help us continue our push toward the future of the company.”

Cynthia Black, who opened her Royal LePage office in 1995, will stay on board as the offices’ broker and manager. Her experience in the industry and in-depth knowledge of the Annapolis Valley home market are distinct advantages to Royal LePage Atlantic and its customers. Her focus will be on training the agents within her office to uphold the deep-rooted traditions and sterling reputation of Atlantic Canada’s leading real estate brokerage.

“I couldn’t be more excited about being a part of the Royal LePage Atlantic family,” Cynthia says. “They have a strong vision for the future of the industry here and the company culture is unmatched. This can only mean great things for everyone in our offices and every client that comes through our doors.”

Be sure to stop by Royal LePage Atlantic’s Kingston and Kentville offices and see all the great changes that are in store.

Royal LePage Atlantic continues to be the premier destination of choice for the local real estate industry. It is the market share leader and continues to attract the industry’s top sales agents. With more than 250 sales associates operating out of ten eight regional offices, Royal Lepage Atlantic was responsible for $798,589,916 in real estate transactions in 2006.



June 18, 2007

Contact: Ralph Stephen (902) 221-5117

FOR IMMEDIATE RELEASE:

LEADING REAL ESTATE COMPANY HOSTS POWERFUL TRAINING EVENT
More than 160 Royal LePage Atlantic associates attend exclusive marketing conference.

HALIFAX–2007 has proven to be a landmark year for the real estate brokerage of Royal LePage Atlantic. It started with the professional re-branding of the company’s marketing image, built on the mantra “Go Beyond.” Then, they went one step further recently by hosting an intensive marketing training conference. The event was attended by more than 160 of their top salespeople from their eight offices throughout Atlantic Canada.

Royal LePage Atlantic hired Hobbs/Herder to conduct the two-day seminar entitled “MegaMarketing”, exclusively for their team of professionals. Hobbs/Herder is known throughout North America as the premier real estate marketing training experts. The company trains thousands of agents each year to master their marketing and discover a better way of doing business.

“It was very important for us to show our agents where the company is headed and just how important marketing is to their careers, whether being noticed by consumers or helping clients to get better exposure for their properties,” says Ralph Stephen, President of Royal LePage Atlantic. “That’s why we’ve hosted this incredible training event and have encouraged everyone in the company to attend.”

Right away, the management team knew they had made the right decision. The entire audience was captivated throughout the two-day presentation and every agent walked away with information, ideas, systems and materials that would enable them to elevate their marketing, their service and production to the next levels.

“It was like they flipped a switch in my head,” says Scott Darling, an experienced Royal LePage Atlantic agent who attended the event ready to learn. “The speaker, Rhonda Formby, was so dynamic with her presentation and put things in the perfect perspective. I knew these were exactly the ideas and inspiration I needed to improve every aspect of my business. I can’t thank our company enough for sharing such an amazing training course with us.”

With a steadfast focus on the future of the real estate industry, Royal LePage Atlantic has always been committed to providing its associates with the best possible training and coaching. For Atlantic Canada’s leading real estate brokerage, 2007 is a year of great change. Hosting this exclusive marketing conference is just one part of the evolution that is happening now and will continue to shape the company for many, many years to come.


June 8, 2007

Contact: Ralph Stephen (902) 221-5117

FOR IMMEDIATE RELEASE:

REGIONAL REAL ESTATE COMPANY LAUNCHES NEW MARKETING IMAGE

HALIFAX–For one of Atlantic Canada’s most recognized real estate companies, 2007 started off with a bang. Royal LePage Atantic recently hired a world class marketing firm to “re-brand” the image for their eight local offices. It communicates an even bolder future for the entire organization, establishing a unified corporate vision that owners, managers and agents have quickly embraced.

The new campaign is built around the concept “Go Beyond.” Since it was introduced, it has become a rallying cry for everything the professionals of Royal LePage Atlantic stand for. Already the leading brokerage in Atlantic Canada, “Go Beyond” represents the commitment to exceptional service that the company was founded upon.

“Since the beginning, we have strived to go beyond the ordinary—to continually exceed the expectations of our clients,” says Ralph Stephen, President of Royal LePage Atlantic. “Now, we have a brand identity that perfectly sums up what our service commitment is all about, as well as marketing materials that truly reflect our cutting-edge style and focus on quality.”

This image was launched as part of a roll-out celebration earlier this year, where it was unveiled to every agent, manager and support team member in the organization. From the eye-catching brochures, postcards and print ads to the re-branded www.RoyalLePageAtlantic.com, the new marketing materials stand out from the typical real estate pieces.The campaign strengthens Royal LePage Atlantic’s company-wide commitment to higher standards of service.

“It’s exciting to be a part of something that unites the entire company with a common message,” says Wendy Franklin, a Sales Associate, who has been with Royal LePage Atlantic for 15 years. “The company branding further enhances our professional image. We can’t help but feel proud to be associated with a brokerage that is putting such a powerful image out there on our behalf.”

Royal LePage Atlantic has always been known as the real estate company at the forefront of the industry. With this new campaign, it has firmly established itself as the company that will always “Go Beyond” to help their clients achieve more.