Open Houses, a time-honored tradition in the real estate market, have made a remarkable comeback in Atlantic Canada so far this year. Nova Scotia witnessed a 79% surge in Open Houses between June and July, with a staggering 170% increase this month compared to last year. New Brunswick followed suit, experiencing a 250% rise in June and a 195% increase in July from the previous year. Our predictions are that these numbers will stay strong for the summer months ahead, as Open Houses continue to offer exciting opportunities for buyers and sellers alike.

Several factors have contributed to the resurgence of Open Houses in Nova Scotia and New Brunswick:

1. Economic Recovery: With the global economic recovery gaining momentum after the recent downturn, consumer confidence in the real estate market has strengthened. Buyers and sellers alike are eager to capitalize on emerging opportunities.
2. Pent-up Demand: The restrictions imposed during the pandemic led to a backlog of demand for housing. As mobility and safety concerns eased, many potential buyers seized the opportunity to attend Open Houses and explore available properties.
3. Personal Touch in a Digital Age: In an era dominated by online interactions, the personal touch offered by Open Houses has become increasingly appealing. Buyers value the chance to engage directly with agents and sellers while touring properties.
4. Effective Marketing: Real estate agents and sellers have fine-tuned their marketing strategies, leveraging social media and other digital platforms to promote Open Houses effectively.

Why is it important for REALTORS® to consider Open House opportunities?

Open Houses have long been recognized as an essential element of the home buying and selling process. These events present a unique opportunity for both buyers and sellers to interact in a less formal setting, fostering a sense of connection and allowing potential buyers to envision themselves living in the property. Here are some reasons why Open Houses have stood the test of time:

1. Face-to-Face Interaction: Unlike virtual tours or photographs, Open Houses offer prospective buyers the chance to experience the property in person. This personal interaction allows for real-time questions and answers, providing invaluable insights into the property’s features and neighborhood.
2. Market Exposure: For sellers, Open Houses act as a powerful marketing tool. By welcoming a wide range of potential buyers, including those who might not have considered the property otherwise, the chances of a quick and lucrative sale significantly increase.
3. Creating a Sense of Urgency: Limited-time Open House events often create a sense of urgency among potential buyers. The fear of missing out on a great opportunity can lead to quicker decision-making and, in some cases, multiple competing offers.
4. Community Engagement: Open Houses are not just about selling a property; they also serve as a means to connect with the community. Agents get the opportunity to engage with local residents and gain insights into the neighborhood’s unique selling points.

Check out upcoming Open Houses

Showing 1 to 3 of 191 properties with upcoming open houses

Listings last updated Thursday September 21 2023

Open House
Thu, Sep 21 12:00 pm - 4:00 pm

$1,499,900 - For sale

ID#: 202312052

907 2250 Maitland Street, Halifax, Nova Scotia (id 202312052)

Courtesy of Keller Williams Select Realty

3

3 Baths

1705 sqft

Open House
Thu, Sep 21 12:00 pm - 4:00 pm

$1,199,900 - For sale

ID#: 202312051

906 2260 Maitland Street, Halifax, Nova Scotia (id 202312051)

Courtesy of Keller Williams Select Realty

3

2 Baths

1310 sqft

Open House
Thu, Sep 21 12:00 pm - 4:00 pm

$756,900 - For sale

ID#: 202312044

618 2250 Maitland Street, Halifax, Nova Scotia (id 202312044)

Courtesy of Keller Williams Select Realty

3

2 Baths

890 sqft

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