What Are Virtual Tours & Why Use Them

What are virtual tours?

Virtual Tours are like a digital walkthrough of a home and/or property, meant to showcase the home to prospective buyers without having to visit in person. Virtual Tours can be a recorded video, interactive 3D tours, or even a live video! Over the years these forms of showcasing a property have become increasingly more popular, with a vast majority of REALTORS® showing homes this way.

Some virtual tours are interactive and act as a 3D walkthrough of a home, like Matterport and iGuide. These technologies snap photos of your home using special equipment, and stitch together a full picture of every area of a home. Once complete, they even provide accurate room and square foot measurements.

Why use them?

Providing the public with a virtual tour of your home may seem like a frivolous activity, but will be a huge benefit to you during the listing process. The more information that can be shown initially to prospective buyers means that more serious buyers will book physical showings!

While the popularity of virtual tours in Real Estate has increased over the years, REALTORS® have also become more creative with how to use virtual tours to market listings. Virtual Open House events have become a huge hit online, and can be supported by most major social media platforms that host live video.

It’s clear that virtual tours of real estate listings are here to stay, and will continue to innovate and grow in popularity. Working with a Royal LePage Atlantic REALTOR® means that you have access to those cutting edge technologies, and experienced professional photography and marketing services to ensure your home is showcased virtually!